August 2011
6 posts
5 tags
Perseus chose Odyl to promote MOON TRAVEL GUIDES
Founded in 1973, Moon was one of the first advocates of independent travel. Moon started with guides to Asia and has become the premier publisher of guides to the Americas. Moon’s authors are experts who have a passion for their destinations—they are women and men who are politically and culturally minded, informative, adventurous, inspiring, and have great stories to tell. They experience...
5 tags
Random House chose Odyl to promote Jane Fonda's...
Jane Fonda is a #1 bestselling author, iconic actress, and workout pioneer. In her #1New York Times bestselling memoir, My Life So Far, Fonda focused on the first half of her extraordinary life in what she called Acts I and II. Now, with her latest inspiring and candid book, Prime Time, Fonda has given us a thoughtfully articulated memoir and guide for how to make the most of life, especially...
5 tags
Workman Publishing chose Odyl to promote their...
First published in 1992, Brain Quest is the fast-paced, curriculum-based educational game that challenges kids on the stuff they need to know, when they need to know it. Children, parents, and teachers all love this innovative game. Since its creation, Brain Quest has been licensed for workbooks, board games, electronic games, software, and puzzles to add a big dose of “fun”...
4 tags
Odyl Photo Contest App for Penguin USA receives...
Source: http://www.observer.com/2011/07/skateboarders-vie-for-huckleberry-finn-skate-deck/
6 tags
Odyl Photo Contest App for Penguin USA receives...
Source: http://books.usatoday.com/bookbuzz/post/2011/07/penguin-classics-rolls-out-65th-anniversary-skateboard-deck-promotion-on-facebook/178635/1
10 tags
The Penguin Press chose Odyl to promote David...
Dedicated to publishing literary nonfiction and select fiction, The Penguin Press was founded in 2003 by Ann Godoff who launched its distinguished list of award-winning and bestselling authors in the Winter of 2004. Since then, The Penguin Press has published numerous New York Times and national bestsellers, earning an array of prestigious prizes and citations that include the Pulitzer...
June 2011
4 posts
4 tags
Mulholland Books chose Odyl to promote...
Michael Connelly is the author of more than twenty novels, including two series of #1 bestsellers—one featuring the Lincoln Lawyer, Mickey Haller, and another featuring LAPD detective Harry Bosch. The Lincoln Lawyer was recently made into a movie starring Matthew McConaughey, and an earlier thriller, Blood Work, was a movie starring Clint Eastwood. A former crime reporter for the L.A....
3 tags
Random House chose Odyl to promote Janet...
Dead bodies are showing up in shallow graves on the empty construction lot of Vincent Plum Bail Bonds. No one is sure who the killer is, or why the victims have been offed, but what is clear is that Stephanie’s name is on the killer’s list.
Janet Evanovich is the #1 bestselling author of the Stephanie Plum novels, twelve romance novels, the Alexandra Barnaby novels and graphic...
4 tags
Simon & Schuster chose Odyl to promote Jennifer...
Jennifer Weiner is the #1 New York Times bestselling author of nine books, including Good in Bed, In Her Shoes, which was made into a major motion picture, and Fly Away Home. A graduate of Princeton University, Jennifer is also the co-creator and executive producer for the ABC Family show State of Georgia.
On the Jen’s App Tab, Jennifer Weiner fans can take a Quiz test their knowledge of...
5 tags
HarperCollins chose the Odyl platform to promote...
New York Times bestselling thrill-master James Rollins is back with The Devil Colony (On Sale 6/21), another electrifying combination of suspense, history, science, action, and ingenious speculation. In The Devil Colony, Sigma Force stalwarts Painter Crowe and Commander Grayson Pierce must investigate a gruesome massacre in the Rocky Mountains and root out a secret cabal that has been...
May 2011
5 posts
6 tags
Random House chose Odyl to promote SISTERHOOD...
Carmen got the jeans at a thrift shop. They didn’t look all that great; they were worn, dirty, and speckled with bleach. On the night before she and her friends part for the summer, Carmen decides to toss them. But Lena decides they should all try them on. Whoever they fit best will get them. Nobody knows why, but the pants fit everyone perfectly…
Return to the Sisterhood of the...
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Rodale chose the Odyl platform to promote Dhani...
The Sportsman follows Dhani’s discovery that the parts of his life that, to many, seemed to be distractions— including an off-season TV show that sent him around the world to learn and compete in other sports—actually served to cross-train him in ways he’d never imagined, enabling him to become more grounded, globally aware, and, most surprisingly, a much better football player. Part...
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Wiley chose Odyl to expand the presence for their...
For over 200 years, Wiley has grown and evolved, taking pride in its ability to meet the changing needs of its customers. With more than 200 million books in print and more than 1,600 titles, Dummies is the world’s bestselling reference brand. Each and every day, Dummies products are in the news, on bestseller lists, and, most important, helping customers turn “I can’t”...
4 tags
HarperOne uses the Odyl platform to promote Kelly...
Normal? Who wants to be that? When Kelly Cutrone’s first book, If You Have to Cry, Go Outside, was first published, young people flocked to this new voice—finally, someone was telling it like it is, in language they spoke. It quickly became a New York Times bestseller, and fashion publicist Kelly Cutrone became more than a personality, she became a beloved guru, mentor, and fairy...
6 tags
Odyl supports a B2B ACE Award winning campaign by...
B2B marketing requires its practitioners to know more, do more, and create more — often with fewer resources. And yet, perhaps more than any other form of communications, the very best B2B creative has enormous power and potential. At the pinacle of such powerful B2B creative, you’ll find the winners of the B2B ACE Awards, B2B’s most important creative competition. For 29...
April 2011
4 posts
5 tags
Penguin Group (USA) Inc. selects Odyl for their...
Penguin Group (USA) publishes under a wide range of prominent imprints and trademarks, among them Viking, G. P. Putnam’s Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne. The company possesses perhaps the world’s most...
6 tags
Lee Child chose Odyl to promote WORTH DYING FOR,...
In Lee Child’s new book, Worth Dying For, Jack Reacher is making his way to Virginia to hopefully meet the woman with the sexy voice with whom he spent much of 61 Hours conversing on the phone. You’d think that by this time, the fifteenth book in the series, Reacher has seen and experienced everything. But something happens to him in this installment that has never happened to him...
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Katie Couric chose Odyl to promote her new book,...
What was the tipping point for Malcolm Gladwell? What unscripted event made Meryl Streep who she is? How did Mario Batali cook up his recipe for success? In this inspiration-packed book, Katie Couric reports from the front lines of the worlds of politics, entertainment, sports, philanthropy, the arts, and business—distilling the ingenious, hard-won insights of leaders and visionaries, who...
5 tags
Suze Orman chose Odyl to promote her new book, THE...
In her new book, The Money Class, Suze Orman informs us that the American dream is dead. She advises us to wake up and create a new American dream. This means trusting yourself, setting priorities and making realistic lifestyle choices.
To promote her new book, Suze added an ‘Extras’ Tab to her Facebook Fan Page. Fans can read an exclusive Excerpt of The Money Class, and discuss...
March 2011
2 posts
5 tags
McGraw Hill Professional chose Odyl to build their...
McGraw-Hill Professional helps individuals excel in their learning and occupations by providing timely and authoritative knowledge to professionals around the world.
On the McGraw Hill Professional Learn More Facebook Tab, Fans can enter the Giveaway for a chance to win a copy of One Simple Idea, a new book by Stephen Key. With the Exclusive Content App, fans can read excerpts from Learn Six...
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Penguin Group (USA) Inc. selects Odyl for the...
ANGELOLOGY, now in paperback, is Danielle Trussoni’s critically-acclaimed, New York Times best-selling novel about the ancient clash between a secret society and heaven’s darkest creatures. Rich in history, full of mesmerizing characters, and wondrously conceived, ANGELOLOGY blends biblical lore, the myth of Orpheus and the Miltonic visions of ‘Paradise Lost’ into a riveting...
February 2011
2 posts
2 tags
Atria Books, a division of Simon & Schuster, chose...
Atria Books first launched in 2002 and has since published more than 185 New York Times bestsellers. Atria publishes a wide range of fiction and nonfiction for readers of all tastes and has something for everyone — a little mystery, a little history, book club picks, memoir and prescriptive non-fiction. Since its founding, Atria has been home to many major bestselling authors including...
4 tags
HarperOne selects Odyl to announce their...
For 30 years HarperOne, an Imprint of HarperCollins Publishers, has published books that have changed people’s lives, influenced culture, built bridges between faiths, and withstood the test of time. HarperOne used an Odyl tab called Sex & the Bible to announce their new release Unprotected Texts by Jennifer Wright Knust. Bible scholar Jennifer Wright Knust addresses the big...
December 2010
2 posts
4 tags
Pitch Dark selects Odyl to present The Dark Days...
Not everyone looks for books about first crushes, designer clothes, and being part of the popular clique. Some readers prefer something darker, more mysterious, and definitely … more dangerous. For those who enjoy staring into the shadows and exploring the darker side of life, HarperTeen presents Pitch Dark. Pitch Dark is for those who crave the dark world of paranormal romance,...
5 tags
Avon, an Imprint of HarperCollins Publishers,...
Avon, an Imprint of HarperCollins Publishers, has been publishing award-winning books since 1941. Avon knows what their audience wants: great books, a satisfying story, a passionate escape…and happily-ever-after!
Odyl was chosen as the tool to help grow Avon’s following on Facebook. They have an Odyl Facebook Tab called PrettyNewFace which gives romance novel fans access to an...
November 2010
1 post
4 tags
New York Times bestselling author Steve Berry...
Steve Berry is the author of The Emperor’s Tomb, The Balkan Escape, The Paris Vendetta, The Charlemagne Pursuit, The Venetian Betrayal, The Alexandria Link, The Templar Legacy, The Third Secret, The Romanov Prophecy,and The Amber Room. He has 11 million books in print, which have been translated into 37 languages and sold in 50 countries.
Steve Berry has used a tab on his Facebook Fan...
October 2010
2 posts
4 tags
New York Times bestselling author Jeff Lindsay...
America’s most-read, most-watched, and most-beloved serial killer—Dexter Morgan—is back. After selling more than one million copies and inspiring the wildly popular #1 Showtime series and top-rated crime drama on pay-cable television, New York Times bestselling author Jeff Lindsay returns with his most hilarious, macabre, and purely entertaining novel yet, Dexter is Delicious. ...
5 tags
Jay-Z reveals new book DECODED on Odyl Platform
Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Random House chose the Odyl platform to launch Jay-Z’s new book Decoded. By releasing exclusive Facebook content when they reach 25,000 fans Odyl provides an...
September 2010
1 post
True Prep Book Launch
Alfred A. Knopf was founded in 1915 and has long been known as a publisher of distinguished hardcover fiction and nonfiction. Its list of authors includes Toni Morrison, John Updike, Cormac McCarthy, Alice Munro, Anne Rice, Anne Tyler, Jane Smiley, Richard Ford, Julia Child, Peter Carey, Kazuo Ishiguro, and Michael Ondaatje, as well as such classic writers as Thomas Mann, Willa Cather,...
August 2010
1 post
6 tags
Tara Stiles chose Odyl marketing platform
Odyl is excited that Tara Stiles chose our marketing platform to promote her new Yoga Anywhere DVD. Tara Stiles, author of Slim Calm Sexy (Rodale), personal yoga instructor to Deepak Chopra, and resident expert of the Women’s Health Yoga Channel, promotes the ideology of “yoga for everyone” and shares her expertise on Facebook using our applications. Tara’s DVD makes yoga accessible and ...
March 2010
1 post
Twenties Girl Book Launch
Odyl is powering the launch of Sophie Kinsella’s new book “Twenties Girl.” Sophie is the bestselling author of the “Shopaholic” series, which inspired the film adaptation “Confessions of a Shopaholic” staring Isla Fisher.
Twenties Girl
“Lara Lington has always had an overactive imagination, but suddenly that imagination seems to be in...
February 2010
1 post
Undateable
Odyl just published a set of hilarious quizzes to support the launch of the Random House book “Undateable.” These Facebook quizzes are for every woman who’s ever wondered where to draw the line, and every guy who’s ever asked, “What did I do wrong?” Book Synopsis Did your date show up wearing socks with sandals? Are tighty-whities a deal-breaker for you? Do fanny packs make you want to run...
December 2009
1 post
20 ways to merry-make
kate spade new york is letting us all “delight in the holiday spirit with 20 ways to merry-make.” You can spread the good cheer on your friend’s Wall with a jolly “swing from the chandelier” or a playful “ice skate between sky scrapers.” Over here at Odyl we plan to “ring in the new year” and “have a hot toddy or two” while we...
November 2009
1 post
Start spreading the news...
Today we launched a sweepstakes for kate spade new york. ”BRIGHT LIGHTS. BIG CITY.” is a chance to win a trip for two to the city that never sleeps. We live here, so you can come visit Odyl if you win! kate spade new york has curated a “perfectly appointed four-day weekend” including a stay at the swank Carlyle hotel, a gallery hop, an afternoon of shopping and other...
April 2009
1 post
Don't Be That Guy Launches
Today we celebrated the launch of the Don’t Be That Guy application (based on the new book available on Amazon). Developed with the creative team at Random House, this app allows users to preview the book’s content and call out friends for being “that guy.”
So go ahead. Make the world a better place. Let “that guy” know that he’s “that guy.”
March 2009
1 post
Social Application Marketing: Interactions build...
Print and TV ads have been considerably more capable of attracting attention than what has been possible through the web. But ongoing growth of valuable populations within social networks like Facebook, coupled with the opportunity to engage these populations through interactive applications, is shifting this picture. Interactions within social networks can now be far more effective in building...