Jay-Z reveals new book DECODED on Odyl Platform
Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.
Random House chose the Odyl platform to launch Jay-Z’s new book Decoded. By releasing exclusive Facebook content when they reach 25,000 fans Odyl provides an easy way to market to Jay-Z’s fan base, ultimately building a platform for the release of the book.
Jay-Z on Decoded
“When you’re famous and say you’re writing a book, people assume that it’s an autobiography—I was born here, raised there, suffered this, loved that, lost it all, got it back, the end. But that’s not what this is. I’ve never been a linear thinker, which is something you can see in my rhymes. They follow the jumpy logic of poetry and emotion, not the straight line of careful prose. My book is like that, too.”
(Source: odyl.net)
