odyl

Social Application Marketing: Interactions build greater affinity

Print and TV ads have been considerably more capable of attracting attention than what has been possible through the web. But ongoing growth of valuable populations within social networks like Facebook, coupled with the opportunity to engage these populations through interactive applications, is shifting this picture. Interactions within social networks can now be far more effective in building affinity than traditional ads consumed passively.

Applications are living brand experiences that translate each action into exposure and engagement across hundreds of friends. Odyl’s inside knowledge of social network platforms and behaviors lets us create brand interactions that people love and want to share.